About Us
The Ultimate Chiropractic Marketing Solution
The Leading Practice is a chiropractic focused marketing company built around structured systems, strategic execution, and long term practice growth. Everything we do is designed to support predictable patient acquisition, retention, and scalability.
About The Leading Practice
Elevate your Chiropractic practice to new heights with our specialized marketing expertise.
The Leading Practice was built to solve a common problem in chiropractic marketing: disconnected tactics that fail to produce consistent growth. Most practices are sold individual services that look good on paper but do not work together in the real world. We take a different approach. Our team builds structured marketing systems designed to attract the right patients, convert interest into appointments, and support long-term retention.
We work exclusively with chiropractic practices and design everything around how clinics actually operate. From websites and paid advertising to automation, follow-up, and reputation, each component is intentionally connected so growth is predictable and measurable. Our focus is not short-term wins or vanity metrics. We help practices build a foundation for sustainable growth through clarity, structure, and execution that compounds over time.
Meet the Founder
Michael Smith
Michael Smith founded The Leading Practice with a clear mission: to help chiropractic practices grow using marketing systems that actually work in the real world. Having personally experienced the impact of chiropractic care, Michael developed a deep respect for the profession and the role it plays in improving patients’ lives. That perspective shaped his belief that chiropractors deserve marketing strategies that are ethical, effective, and built for long-term success.
Michael focuses on helping practices attract the right patients and convert interest into scheduled care through structured digital marketing. His work centers on SEO, high-converting chiropractic websites, Google Maps optimization, targeted advertising campaigns, social media strategy, email marketing, paid search, and integrated automation systems that support consistent growth. Rather than chasing trends or isolated tactics, Michael emphasizes clarity, execution, and connected systems that allow chiropractic practices to scale with confidence.
Our Team
Meet Our Chiropractic Marketing Team
A dedicated team focused on building and supporting chiropractic growth systems.
Jessica Smith
Financial Manager
Jamie Eichelkraut
Sales Manager
Ahmad Hussain
Web Developer & SEO Specialist
Isabella Taborda
Google Ads Specialist
Israel Cortes
Patient Copilot & Support
Book a Free Growth Strategy Call
What Clients Say?
Client Testimonials
Unfiltered experiences from chiropractors who’ve seen measurable growth and better control of their marketing.
“You guys have gone above and beyond! I appreciate all of our interactions. I’m excited to tell others that, Yes, you are legit. The website looks incredible. I feel like I can finally sleep good for the first time.”
-Dr. Brett Chavez, DC
“I’m really pleased. I’ve never stayed with a (marketing) strategy this long, spending this amount of money. My fear was we would spend a bunch and then see it level off, but that’s NOT happened. So I’m really pleased with that!”
-Dr. Clay Elswick, DC
We have the ability to have all (marketing) in one place with The Leading Practice: communication with our patients, text and email, tracking, etc. It’s in one place to see so it makes it makes it a lot easier for us to manage.”
-Dr. Adam Jacobs, DC
The beauty of this is…. Once it’s set, it’s set and you have steady, passive, new patients coming in.”
-Dr. Abiel Gonzalez, DC
“You guys are on top of it with communication. It’s been good. The SEO on our website, I’m happy about that because it was a problem for the longest time.”
-Dr. Hooman Hamidi, DC
“We’ve been staying busy! On a good week, we’re pretty maxed out! I’m not sure we can take 10 more patients.”
-Dr. Charles Roost, DC
Grow Your Chiropractic Practice
Top Rated Chiropractic Marketing Services
Unleash your practice’s potential with our expert chiropractic marketing. We’re a full-service chiropractic digital marketing agency with proven marketing programs to grow your practice.
Chiropractic Websites
High-converting websites built to turn visitors into scheduled patients.
Email & Text Marketing
Automated follow-up that nurtures leads and reactivates past patients.
Lead Generation and Conversion
Strategic funnels and follow up systems designed to capture inquiries and turn prospects into booked patients.
CRM and Marketing Automation
Automated CRM tools that centralize communication, track leads, and support consistent patient follow up.
Verified Reviews
What Chiropractors Are Saying
Real feedback from chiropractors who use our marketing systems to grow their practices with confidence.
