About The Leading Practice

Michael Smith founded The Leading Practice with a clear mission: to help chiropractic practices grow using marketing systems that actually work in the real world. Having personally experienced the impact of chiropractic care, Michael developed a deep respect for the profession and the role it plays in improving patients’ lives.

His expertise spans SEO, high-converting chiropractic websites, Google Maps optimization, targeted advertising campaigns, social media strategy, email marketing, paid search, and integrated automation systems. But what truly sets Michael apart is his commitment to understanding the unique challenges that chiropractors face when trying to attract and retain patients in competitive local markets.

Before launching The Leading Practice, Michael spent years studying what separates thriving chiropractic offices from those that struggle to fill their schedules. He discovered that most marketing agencies treat chiropractic practices the same as any other small business, using generic strategies that fail to connect with the patients who need care the most. That realization became the foundation of The Leading Practice’s approach: every campaign, every website, and every automation is built specifically for the chiropractic industry.

Michael leads a team of specialists who share his passion for delivering measurable results. Under his guidance, The Leading Practice has helped dozens of chiropractors across the country increase their new patient volume, improve their online visibility, and build sustainable growth systems that work month after month. He believes that great marketing should feel like an investment, not an expense, and he holds his team to that standard on every project.

When he is not refining marketing strategies or reviewing campaign performance, Michael stays closely connected to the chiropractic community, attending industry events and building relationships with the practitioners he serves. His hands-on leadership style ensures that every client receives the attention and expertise they deserve.

Jessica Smith serves as the Financial Manager at The Leading Practice, where she oversees all financial operations and ensures the company runs efficiently behind the scenes. Her meticulous attention to detail and organizational expertise keep budgets on track, invoicing seamless, and financial reporting transparent for both the team and clients.

With a strong background in business finance and operations management, Jessica plays a critical role in maintaining the financial health of the agency. She manages client billing, vendor relationships, payroll, and budget forecasting, allowing the rest of the team to focus entirely on delivering outstanding marketing results for chiropractic practices.

Jessica’s work ensures that The Leading Practice operates with the same level of professionalism and accountability that clients expect from their marketing campaigns. Her behind-the-scenes contributions are essential to the agency’s ability to scale and serve more chiropractors across the country.

Jamie Eichelkraut is the Sales Manager at The Leading Practice, serving as the first point of contact for chiropractors looking to grow their practices through proven marketing systems. With a consultative approach to sales, Jamie takes the time to understand each practice’s unique goals, challenges, and patient demographics before recommending a tailored strategy.

Her deep knowledge of The Leading Practice’s service offerings, from SEO and Google Ads to website design and patient automation systems, allows her to match chiropractors with the solutions that will deliver the greatest impact. Jamie is passionate about building long-term relationships with clients and ensuring they feel supported from the very first conversation.

Chiropractors appreciate Jamie’s honest, no-pressure approach and her genuine enthusiasm for helping practices succeed. She plays a vital role in connecting practitioners with the marketing systems that transform their patient acquisition and practice growth.

Avery Castellanos is the AI Project Coordinator at The Leading Practice, the project management hub that keeps every client engagement moving. Avery routes work to the right specialist at the right time and tracks priorities and dependencies across the whole team. Chiropractic practices get a calm, organized point of coordination from kickoff to launch.

Blair Nakamura is the AI Marketing and Content Specialist at The Leading Practice, creating content built to convert rather than fill space. From blog articles to email and social copy, Blair writes with the sharp, creative eye of a boutique agency marketing director. Every piece is focused on helping chiropractic practices attract new patients.

Cameron Okafor is the AI Sales Pipeline Manager at The Leading Practice, keeping every prospect organized and every follow-up fast. Cameron focuses on solving prospect problems and matching chiropractors with the services that fit their goals. Nothing slips through the cracks between the first inquiry and a signed agreement.

Dakota Lindqvist is the AI Lead Generation Specialist at The Leading Practice, building clean, verified prospect lists for chiropractic outreach. Dakota believes a tidy list of 100 verified contacts beats a messy list of 1,000, and works systematically to keep data quality high. The result is outreach that reaches real practices.

Harper Delgado is the AI Data Coordinator at The Leading Practice, turning messy data into organized, trustworthy records. Meticulous and methodical, Harper catches the details others miss and keeps client and campaign data clean across systems. Accurate data means accurate reporting for every chiropractic practice.

Jordan Whitfield is the AI Website Specialist at The Leading Practice, treating every client website like a production system. Jordan backs up before touching anything, tests carefully, and documents each change. Chiropractic practices get websites that stay fast, stable, and ready to turn visitors into booked appointments.

Morgan Bhatt is the AI Social Ads Specialist at The Leading Practice, pairing scroll-stopping creative with disciplined performance optimization. Morgan manages paid social campaigns for chiropractic practices and watches the numbers closely to improve results. Creative and data work together to bring in new patient inquiries.

Parker Villanueva is the AI PatientCopilot(R) Automation Specialist at The Leading Practice, building the automations that follow up with patients and leads. Parker thinks through edge cases and error handling before building so that every workflow works each time. Chiropractic practices never miss a lead because an automation failed.

Quinn Abernathy is the AI Quality Control Lead at The Leading Practice, reviewing work before it reaches a client. Detail-oriented and fair, Quinn verifies claims with evidence and catches real issues early. Chiropractic practices can count on accurate, polished deliverables.

Riley Tran is the AI Google Ads Specialist at The Leading Practice, living inside campaign performance data. Riley tracks cost per lead, impression share, and Quality Score, and surfaces optimization opportunities before they are missed. The focus is always on bringing chiropractic practices more booked new patients.

Skyler Moretti is the AI SEO Specialist at The Leading Practice, speaking in metrics and opportunities. Skyler pulls real numbers before making any recommendation and focuses on local SEO for chiropractic practices. The goal is stronger local rankings that turn searches into new patients.

Sydney Ferreira is the AI Client Support Specialist at The Leading Practice, making frustrated people feel heard. Sydney acknowledges requests quickly, works to understand the issue fully, and either resolves it or routes it to the right teammate. Chiropractic practices get patient, empathetic support with clear follow-through.

Taylor Nwosu is the AI Client Relationship Manager at The Leading Practice, keeping clients informed and taken care of. Warm, professional, and organized, Taylor translates between client needs and the specialist team. Chiropractic practices always know where things stand.