About The Leading Practice

Michael Smith founded The Leading Practice with a clear mission: to help chiropractic practices grow using marketing systems that actually work in the real world. Having personally experienced the impact of chiropractic care, Michael developed a deep respect for the profession and the role it plays in improving patients’ lives.

His expertise spans SEO, high-converting chiropractic websites, Google Maps optimization, targeted advertising campaigns, social media strategy, email marketing, paid search, and integrated automation systems. But what truly sets Michael apart is his commitment to understanding the unique challenges that chiropractors face when trying to attract and retain patients in competitive local markets.

Before launching The Leading Practice, Michael spent years studying what separates thriving chiropractic offices from those that struggle to fill their schedules. He discovered that most marketing agencies treat chiropractic practices the same as any other small business, using generic strategies that fail to connect with the patients who need care the most. That realization became the foundation of The Leading Practice’s approach: every campaign, every website, and every automation is built specifically for the chiropractic industry.

Michael leads a team of specialists who share his passion for delivering measurable results. Under his guidance, The Leading Practice has helped dozens of chiropractors across the country increase their new patient volume, improve their online visibility, and build sustainable growth systems that work month after month. He believes that great marketing should feel like an investment, not an expense, and he holds his team to that standard on every project.

When he is not refining marketing strategies or reviewing campaign performance, Michael stays closely connected to the chiropractic community, attending industry events and building relationships with the practitioners he serves. His hands-on leadership style ensures that every client receives the attention and expertise they deserve.

Jessica Smith serves as the Financial Manager at The Leading Practice, where she oversees all financial operations and ensures the company runs efficiently behind the scenes. Her meticulous attention to detail and organizational expertise keep budgets on track, invoicing seamless, and financial reporting transparent for both the team and clients.

With a strong background in business finance and operations management, Jessica plays a critical role in maintaining the financial health of the agency. She manages client billing, vendor relationships, payroll, and budget forecasting, allowing the rest of the team to focus entirely on delivering outstanding marketing results for chiropractic practices.

Jessica’s work ensures that The Leading Practice operates with the same level of professionalism and accountability that clients expect from their marketing campaigns. Her behind-the-scenes contributions are essential to the agency’s ability to scale and serve more chiropractors across the country.

Jamie Eichelkraut is the Sales Manager at The Leading Practice, serving as the first point of contact for chiropractors looking to grow their practices through proven marketing systems. With a consultative approach to sales, Jamie takes the time to understand each practice’s unique goals, challenges, and patient demographics before recommending a tailored strategy.

Her deep knowledge of The Leading Practice’s service offerings, from SEO and Google Ads to website design and patient automation systems, allows her to match chiropractors with the solutions that will deliver the greatest impact. Jamie is passionate about building long-term relationships with clients and ensuring they feel supported from the very first conversation.

Chiropractors appreciate Jamie’s honest, no-pressure approach and her genuine enthusiasm for helping practices succeed. She plays a vital role in connecting practitioners with the marketing systems that transform their patient acquisition and practice growth.

Ahmad Hussain is the Web Developer and SEO Specialist at The Leading Practice, responsible for building high-performance chiropractic websites and implementing the search engine optimization strategies that drive organic patient growth. His technical expertise ensures that every site loads fast, ranks well, and converts visitors into booked appointments.

From custom website development to on-page SEO, local search optimization, and Google Business Profile management, Ahmad handles the technical foundation that makes chiropractic marketing campaigns successful. He stays current with the latest search algorithm updates and web performance standards to keep clients ahead of their local competition.

Ahmad’s combination of development skills and SEO knowledge allows him to build websites that are not only visually impressive but also engineered for maximum search visibility. His work directly contributes to the measurable results that The Leading Practice clients see in their new patient numbers month after month.

Isabella Taborda is the Google Ads Specialist at The Leading Practice, where she manages paid search campaigns designed to generate high-quality new patient leads for chiropractic practices. Her data-driven approach to campaign management ensures that every advertising dollar is spent efficiently and delivers measurable returns.

Isabella handles everything from keyword research and ad copywriting to bid strategy optimization and conversion tracking. She continuously monitors campaign performance, running A/B tests and refining targeting to maximize click-through rates and minimize cost per acquisition. Her expertise in Google Ads for the chiropractic industry means she understands exactly which search terms drive patients who are ready to book.

With a sharp analytical mindset and a commitment to transparency, Isabella provides clients with clear reporting that shows exactly how their ad spend translates into new patient appointments. Her campaigns consistently help practices fill their schedules and grow their revenue.

Israel Cortes is the PatientCopilot and Support Specialist at The Leading Practice, where he ensures that clients’ marketing automation systems run smoothly and that every practice receives responsive, hands-on support. He serves as the go-to resource for chiropractors who need help with their patient communication tools, CRM systems, and lead management workflows.

Israel specializes in configuring and maintaining the PatientCopilot platform, The Leading Practice’s proprietary system for automating patient outreach, appointment reminders, review requests, and follow-up sequences. His technical support skills and patient demeanor make him a trusted partner for practices navigating new technology.

Whether troubleshooting an integration issue or walking a client through a new feature, Israel is dedicated to making sure every chiropractor gets the most value from their marketing systems. His support keeps practices running efficiently so doctors can focus on patient care.