No Surprises. No Guesswork.
Your First 30/60/90 Days
Here is exactly what happens after you sign on — from onboarding through full campaign optimization and scaling.
The First 90 Days
Every phase builds on the last. By day 90, you have a fully optimized growth system and real data proving what works for your market.
Onboarding, Audit & Strategy
The first 30 days are about understanding your practice deeply and building the right infrastructure before spending a single ad dollar.
Practice Onboarding
We collect your brand assets, access credentials, patient offer details, and competitive positioning. A dedicated onboarding specialist guides you through every step.
Comprehensive Marketing Audit
We audit your current website, Google Business Profile, ad accounts, social presence, and analytics. We identify what is working, what is broken, and what is missing entirely.
Custom Strategy Development
Based on your audit, market size, competition, and goals, we build a 90-day growth roadmap specific to your practice — not a generic template.
Campaign & Asset Setup
Google Ads campaigns, landing pages, call tracking, CRM pipelines, and automation sequences are all built out and ready for launch.
Website Optimization
Your ChiroAuthority website is customized, speed-optimized, and conversion-tested before any traffic hits it.
End of Month 1 Milestone: Full strategy approved, all systems built, campaigns ready to launch.
Campaigns Go Live & Data Collection
Month 2 is all about launching with precision, collecting real-world data, and making the first round of optimizations based on what the market tells us.
Campaign Launch
All approved campaigns go live. Google Ads, LSAs, landing pages, and automation sequences are activated. We monitor launch closely for the first 48 hours.
Initial Data Collection
We collect lead data, call recordings, form submissions, and booking confirmations. This is the baseline we use for all future optimization.
First Optimization Cycle
After 2–3 weeks of data, we make the first significant optimization pass: pausing underperforming keywords, adjusting bids, refining ad copy based on what is resonating.
Weekly Reporting Begins
You receive a weekly performance snapshot every Monday morning — leads generated, cost per lead, booked appointments, and show rates. No surprises.
CRM & Automation Review
We review how leads are flowing through your PatientCopilot pipeline, ensure follow-up sequences are working, and make adjustments based on response rates.
End of Month 2 Milestone: First optimized campaign data in hand, lead flow established, reporting cadence set.
Scale What Works, Cut What Does Not
Month 3 is where the system starts to compound. We have enough data to know what works for your practice and market, and we scale accordingly.
Performance-Based Scaling
Campaigns and ad sets proving ROI receive increased budget. Underperformers are paused or restructured. Every dollar is now working harder than day one.
Comprehensive Performance Review
A full 90-day audit covering every channel, campaign, and offer. We present this in a live review call and walk through the numbers with you.
Strategy Refinement
Based on the 90-day data, we refine your strategy for months 4–6. New campaigns, seasonal offers, or additional channels may be added.
SEO Progress Check
ChiroRank® Pro typically shows measurable movement in Google Maps rankings and organic traffic by day 90. We review and project trajectory.
Retention & Reactivation Campaigns
If applicable, we begin activating PatientEngage reactivation campaigns to bring lapsed patients back — a high-ROI channel often overlooked by practices.
End of Month 3 Milestone: Full system optimized and scaling, strategy confirmed for next quarter, measurable results documented.
What We Need From You
Our process is designed to minimize the demands on your time — but some things only you can provide.
Access & Credentials
We will need admin access to your Google Ads account, Google Business Profile, website CMS, and any existing analytics. Our onboarding team walks you through each step.
Brand Assets
Your logo (vector preferred), brand colors, practice photos, and any existing content or copy you want preserved.
Your Patient Offer
What do new patients receive on their first visit? A specific offer (e.g., $49 new patient exam and x-rays) is critical to campaign performance.
Response Time
When we need feedback or approvals, a 24–48 hour response window keeps us on schedule. We will never block on you without flagging it.
Honest Communication
Tell us what is happening at the front desk. Lead quality issues, scheduling problems, or staff challenges all affect our strategy. The more context you share, the better we perform.
Ready to Get Started?
Book a free strategy call and we will walk you through exactly what your first 90 days would look like for your specific practice.
Book Your Free Strategy CallReady to Get Started?
Contact us today and take the first step. Free consultations available.